Zara has always been the top brand of Inditex, the world’s largest fashion group originated from Spain. According to Retail Gazette, recently, this world-famous fashion brand has officially entered Tiktok Shop in the UK. Zara became the latest brand launched in TikTok store, allowing users to buy their clothes directly through social networks.
Zara sells selected items of its women’s, children’s and men’s collections through TikTok. These goods have a variety of sizes to choose from, and users can scroll up and down the list page to see more images. Through the cooperation with TikTok Shop, Zara can mark products directly in its own video, which means that users will no longer need to click on the Zara application, but can complete the purchase directly in the TikTok application. In addition, Zara adopted a new marketing strategy, trying to use more user-generated content (UGC) online product display instead of the traditional editing style.
It is reported that in recent months, TikTok has been building TikTok Shop products. In August, the social media platform launched a new logistics plan for British sellers, aiming at making it easier for merchants to sell goods in their stores. Therefore, Zara’s presence will undoubtedly promote TikTok’s e-commerce business in the UK, and Zara will also expand its influence in the e-commerce field through cooperation with traffic giant TikTok.
Post time: Nov-29-2023